With Brits choosing which ghost or ghoul costume to wear, trick or treaters are planning which doors to knock on, and most importantly, people are choosing which scary movie to frighten themselves with at home we asked which film sends the most shivers down the nation’s spine.
With three quarters (71 per cent) of the nation wanting to be scared out of their wits by movies, respondents were asked which film is the most frightening they’ve ever watched with the top 10 coming out as:
Paranormal films come out as the most fearsome genre, followed by psychological thrillers, leaving one quarter (23 per cent) of Brits breathing a sigh of relief rather than feeling anything else after the credit roll.
Viewers feel safer from the terror by watching scary movies with somebody else as the research found almost half (46 per cent) of horror fans preferred watching them with a companion rather than alone. Furthermore, a quarter (26 per cent) favour the experience even more if their companion is scared adding to the scared excitement in the room.
Gregory Absalom, researcher at Opinium Research said: “For anyone looking for a good scare over the next few days The Exorcist is the film to watch. With nearly half of horror fans preferring to watch scary movies with a companion, watching alone is not recommended, except for those hardcore horror movie fans.”
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Opinium Research carried out an online survey of 2,002 UK adults aged 18+ from 25th to 27th October 2011.
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This survey is conducted online by CAWI (computer aided web interviewing), using Opinium’s online research panel of circa 25,000 individuals. This research is run from a representative sample of UK adults (aged 18+ in England, Scotland and Wales). The sample is scientifically defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, Scotland and Northern Ireland), working status and social grade to match the latest published ONS figures.
Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.