Labour have another double digit lead, this time just 10 points compared to their recent average of 11. Both parties have dropped slightly, Labour to 40% and the Conservatives to 30%. The Lib Dems and UKIP are both on 9% but rounding masks the fact that UKIP are again ahead of the Lib Dems with 9.49% for the purple party compared to 8.85% for the yellows.
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Opinium Research carried out an online survey of 1,956 GB adults aged 18+ from 3rd to 5th July 2012. Results have been weighted to nationally representative criteria.
Interview Method and Sample
This survey is conducted online by CAWI (computer aided web interviewing), using Opinium’s online research panel of circa 30,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is scientifically defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.
Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.