Date Published: 
Tue, 04/10/2011 - 09:04
  • Labour have jumped to 40% and a 7 point lead while support for the Conservatives remains steady at 33% in the latest Opinium survey of voting intent.
  • Fieldwork for the survey took place during the Labour party conference and the party’s increased visibility has probably contributed to their higher poll rating.
  • The Lib Dems see no boost from their recent conference and remain on 9%.
  • Others have slipped to 18%, down from their previous high of 22%.
  • Labour’s support has increased marginally in all age groups but most significantly among over 55’s where it has increased to 35% compared with 29% two weeks ago.

Topline Voting Intention

  % Change
Conservative 33
Labour 40 +4
Liberal Democrats 9
Other parties 18 -4

Other Parties (breakdown)

  % Change
UKIP 6 -2
Green 4
SNP 4
BNP 2 -1
Plaid Cymru 1 +1
Other 1  
Notes to Journalists: 

Opinium Research carried out an online survey of 1,947 GB adults aged 18+ from 27th to 30th September 2011. Results have been weighted to nationally representative criteria.

Additional Info: 

Interview Method and Sample

This survey is conducted online by CAWI (computer aided web interviewing), using Opinium’s online research panel of circa 45,000 individuals. This research is run from a representative sample of GB adults (aged 18+ in England, Scotland and Wales). The sample is scientifically defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, and Scotland), working status and social grade to match the latest published ONS figures.

Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.

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