On the 30th of April, the Royal Mail is increasing cost of stamps. A first class stamp will cost 60p and a second class stamp increasing to 50p.
In a recent poll, we found out that the average person in the UK buys 17 1st class stamps and 19 2nd class stamps in a year. If they purchased the same number in the next year, this would represent an increase of £5.04.
So how will this influence stamp buying behaviour?
Opinium Research carried out an online survey of 2,014 people aged 18+ from 13th - 16th April 2012. Results have been weighted to nationally representative criteria.
This survey is conducted online by CAWI (computer aided web interviewing), using Opinium’s online research panel of circa 35,000 individuals. This research is run from a representative sample of UK adults (aged 18+ in England, Scotland and Wales). The sample is scientifically defined from pre-collected registration data containing gender, age (18-34, 35-54, and 55+), region (North East, North West, Yorkshire and Humberside, East Midlands, West Midlands, East of England, London, South East, South West, Wales, Scotland and Northern Ireland), working status and social grade to match the latest published ONS figures.
Opinium also takes into account differential response rates from the different demographic groups, to ensure the sample is representative.