Interesting insights from Opinium
Survey Results
Tue, 21/05/2013 - 09:33
What have Opinium Panelists been talking about over the last week?
Wed, 08/05/2013 - 11:30
In recent years consumers have felt the pinch as average retail prices of electricity and gas have risen. Research by Opinium for Carbon Brief found that only 16% blame the...
Tue, 07/05/2013 - 14:21
Research by Opinium into the possible reintroduction of museum admission fees has found that three in ten (30%) of the UK population would support the introduction of admissions...
Fri, 12/04/2013 - 14:13
Are scientists, communicators and policymakers too preoccupied about whether people 'believe' in human-caused climate change or not? Polling by Carbon Brief shows that...
Wed, 10/04/2013 - 16:32
This year it seems that Britain’s determination deserted us. New research from Opinium Research, to support the charity Street Kids International showed that only ten per cent of...
Mon, 18/03/2013 - 14:45
In a recent (March 2013) online survey, we asked a representative sample of 2,000 UK adults for their favourite shopping website. They could nominate any site, not necessarily the...
Mon, 18/03/2013 - 09:55
Three months into 2013 and the post-RDR world is starting to take shape with IFAs operating in a brave new world. Their clients have never been so empowered with a number of...
Mon, 25/02/2013 - 16:53
A new study from Opinium Research reveals the generational differences in attitudes of parents and that the concerns of parents can depend on when they were born.
Thu, 21/02/2013 - 17:10
Considering the media outrage over the scandal of processed foods contaminated with horse meat, it may come as a surprise that 46% of people would be unconcerned or not very...
Tue, 19/02/2013 - 15:43
With the help of our research, thinkmoney have put together this awesome infographic asking what factors make someone attractive to a potential romantic partner.
Wed, 13/02/2013 - 09:37
We asked our panel whether the police should service recruit a proportion of high quality candidates directly into the rank of inspector well over half, 61%, thought that they...
Fri, 25/01/2013 - 17:30
With the first commercial flight into space pencilled in to take place later this year we asked the British public whether they would travel to the final frontier if they were...
Fri, 18/01/2013 - 15:25
On 21st of January, Barack Obama will be inaugurated for his second term as President of the United States. Opinium polled the British public on their attitudes towards American...
Wed, 09/01/2013 - 11:22
Following the Autumn Statement and as we head in to 2013, Opinium Research has polled advisers for feedback on the Pre-Budget Report and their outlook for 2013.
Wed, 09/01/2013 - 09:26
What is, and what isn't, behind UKIP's high scores in Opinium's recent political polls
Tue, 08/01/2013 - 17:07
Opinium Research recently asked over 2000 Brits what their most memorable event of the year was and, unsurprisingly, London 2012 Olympics took first place.
Mon, 07/01/2013 - 12:28
71% of child benefit recipients think the government has not done enough to inform them about today's benefit changes.
Fri, 04/01/2013 - 16:07
With customers still distrustful of the financial services industry and increasingly accepting of non-bank alternatives, banks face numerous challenges to differentiate their...
Wed, 02/01/2013 - 19:59
The full tables for our work with the Observer on the legacy of the 2012 Olympics
Thu, 27/12/2012 - 10:09
A recent survey with IFAs carried out by our financial services team, highlighted mixed views towards the fast approaching RDR, coming into force in January 2013.
Despite 71%...
Thu, 13/12/2012 - 16:46
A third of Brits predict at least one country will leave the EU (34%) and despite the current cold snap, one in 10 Britons (10%) also envisages a summer heat wave next year!
Thu, 13/12/2012 - 14:55
In a lead worthy of his Tour de France victories, cyclist Lance Armstrong dominates the list of who the British public feel represent the worst in sport this year.
Mon, 10/12/2012 - 17:16
New findings from Opinium Research reveal that the nation believes that Bradley Wiggins will win ‘sports personality of the year’.
Tue, 06/11/2012 - 10:51
Although polls in the US predict that Barack Obama will be re-elected, albeit by a smaller margin than in 2008, if those of us in the UK were able to vote then the result would be...
Thu, 01/11/2012 - 15:06
With less than a week to go before the US Election, a new study by Opinium Research and the ECREP initiative at the London School of Economics and Political Science (LSE) reveals...
Mon, 29/10/2012 - 17:16
Opinium Research discovered that despite its apparent importance, the average family mealtime is actually less than half an hour (28 minutes). And for a quarter of households who...
Wed, 10/10/2012 - 14:40
‘Trial by media’ is a term discussed time and time again by politicians, criminologists etc in serious crime cases when looking at the impact of the media when dealing with...
Wed, 26/09/2012 - 18:24
With fear of gun crime rising our latest research asks if the time is right to routinely arm police officers
Mon, 24/09/2012 - 13:00
65% agree that politicians should ‘stop meddling with the school system and let teachers get on with their jobs’. Education is a very emotive and complex subject, and is a...
Thu, 20/09/2012 - 17:20
Over half (55%) agree that celebrities are not entitled to the same degree or privacy as ordinary people if they expect to profit from being in the public eye.
Thu, 20/09/2012 - 10:51
New findings reveal that only 7% of Brits don’t make an effort to economise when they buy groceries; however, a quarter of the shoppers who do budget when buying groceries, are...
Fri, 14/09/2012 - 17:48
Opinium Research found that nearly half of Brits don’t agree with the way the Government spend the tax budget (46%) and two in five Brits don’t feel that their income is adequate...
Fri, 31/08/2012 - 16:37
New findings from Opinium Research reveal that while many of us may start out with the best intentions to diet, one in ten cannot even manage to follow a diet for a whole month (...
Fri, 31/08/2012 - 10:54
Opinium research carried out a study on leadership and management talent pipleine on behalf of ILM. It involved looking at leadership management and the challenges they face.
Thu, 23/08/2012 - 18:24
After a dramatic opening to the football season (but then surely it’s always dramatic), Opinium’s survey of British football fans predicts that Manchester United will take the...
Fri, 17/08/2012 - 14:38
Jamie Oliver’s ‘school dinners’ campaign may have been more beneficial if targeted in the home, as Opinium Research found that four in five adults (80%) believe their immediate...
Mon, 13/08/2012 - 14:40
When the bid was won back in 2005, the Government set out a number of promises that they wanted the London Games to bring to the UK as a whole, down to the residents of the east...
Mon, 13/08/2012 - 13:02
As the official partners spend a fortune on marketing and advertising, Opinium Research can reveal how this is all registering in the minds of consumers across the UK and whether...
Tue, 17/07/2012 - 13:53
Our final survey following the European Championships shows that, despite England failing to get past the quarter finals, manager Roy Hodgson still benefits from a strong approval...
Wed, 11/07/2012 - 08:51
During an age when technology is advanced and people are time-poor, new findings from Opinium Research reveals that half of Brits (50%), and 3 in 5 Brits aged 18 – 34yrs (60%),...
Tue, 03/07/2012 - 10:05
As the economy dips and youth unemployment rises, new research from Young Enterprise and Opinium Research reveals that two thirds of teenagers are anxious about getting into debt...
Thu, 21/06/2012 - 18:05
68% of England fans back them to triumph against Italians in quarter final
Fri, 08/06/2012 - 10:02
The first of our England at the Euros surveys show Roy Hodgson benefiting from a high approval rating despite the fans remaining pessimistic of England’s chances in the tournament...
Fri, 01/06/2012 - 14:54
British Gas, Mastercard, Virgin Atlantic, HSBC and Pepsi seem to be benefitting despite not being official Olympic sponsors.
Fri, 25/05/2012 - 14:58
Brits set to drink around 333 million more prints of beer and over 67 million more litres of wine during the summer*
Wed, 16/05/2012 - 14:29
Opinium proves just how accurate their research is by correctly forecasting the final results of the recent London Elections: 52% Boris v 48% Ken.
Wed, 16/05/2012 - 12:39
How European do you feel? Public wisdom has it that not only is the European Union in tumultuous times, but Europeanness too could be in danger.
Tue, 01/05/2012 - 17:45
Boris Johnson leads by 6 points going into Thursday's London Mayoral Election
Fri, 27/04/2012 - 15:28
48% of Brits believe the royal wedding has made the Monarchy more likeable according to our latest survey results
Fri, 20/04/2012 - 17:11
Our report explores the fact that 2012 may be the year that sees the beginning of a significant shift of consumers away from those providers who have relied on inertia to retain...
Thu, 19/04/2012 - 17:10
In a recent poll, we found out that the average person in the UK buys 17 1st class stamps and 19 2nd class stamps in a year. If they purchased the same number in the next year,...
Wed, 18/04/2012 - 17:12
Opinium Research has recently found that nearly three quarters of UK parents (72%) say that their children do not 'top up' their pocket money with a part time job.
Wed, 04/04/2012 - 17:36
In association with the charity, Street Kids International UK, our latest results reveal the average UK parent gives each child just over £360 a year in pocket money...
Tue, 20/03/2012 - 14:11
Two thirds of smokers (64%) admitting to smoking at work spending almost 10 hours on smoking breaks each month...
Fri, 16/03/2012 - 17:58
Not taking a lunch break is a continuing problem among the UK workforce, with 75% admitting that they don’t take their full lunch break entitlement according to new research from...
Tue, 13/03/2012 - 12:03
Our latest surveys reveals that almost a quarter (23%) admitting to being dishonest to their boss in order to have some unwarranted time off.
Tue, 14/02/2012 - 18:48
Our Valentine’s Day research found three fifths of women (59%) admitted they prefer ‘nice guys’ to their ‘bad boy’ counterparts, and perhaps unsurprisingly men across the country...
Mon, 23/01/2012 - 13:52
It's been a miserable January for Ed Miliband, a seemingly never ending run of bad press has seen Labour's overall lead in the voting intention poll disappear while Mr...
Fri, 20/01/2012 - 09:05
We conducted a survey of 30,000 respondents across all 27 Member States of the European Union which allowed us to understand how ‘European’ citizens feel on the whole, why some...
Thu, 29/12/2011 - 13:14
As 2011 draws to a close we asked the nation on their predictions for the New Year, and also asked them to reveal their heroes and villains of 2011.
Tue, 20/12/2011 - 14:53
With Christmas just around the corner we take a look at Christmas traditions and reveal what now resembles the typical Christmas Day for Brits across the UK.
Thu, 08/12/2011 - 15:25
Consumer spending has been described as the foundation of many economies. Economic booms are built on buoyant spending; similarly economic slumps are lengthened by a lack of...
Fri, 02/12/2011 - 12:35
Earlier this year we teamed up with Women’s charity Platform 51 to investigate antidepressant use in the UK with the research revealing a significant number of women are...
Thu, 01/12/2011 - 13:03
We now regularly ask consumers what their single main hope is for the six months ahead. For the first time, but unsurprisingly and thanks to these gloomy economic times, consumers...
Thu, 01/12/2011 - 11:35
With youth unemployment at it's highest level for 23 years, we asked our panel what they thought the main causes were and what should be done about it.
Fri, 18/11/2011 - 13:18
Our monthy political report with approval ratings for each main party leader, what respondents think of the Eurozone crisis and the impact on their own finances.
Mon, 31/10/2011 - 19:18
With Brits choosing which ghost or ghoul costume to wear, trick or treaters are planning which doors to knock on, and most importantly, people are choosing which scary movie to...
Tue, 25/10/2011 - 09:35
It is recommended that adults do a minimum of 30 minutes moderate-intensity physical activity, five days a week. Find out which regions of the UK do the most (and the least)...
Tue, 18/10/2011 - 10:33
After the worldwide outage of Blackberry services, users are still more likely than not to recommend a Blackberry to a friend or family member despite 76% reporting problems with...
Thu, 13/10/2011 - 13:21
Our monthy political report with approval ratings for each main party leader, how the government is performing and which leader our panellists think will be out of a job in a year...
Thu, 29/09/2011 - 12:02
Opinium Research has recently launched its new ‘Brand Trust Monitor’ to measure brand trust amongst consumers across a range of industries starting with the energy sector.
Fri, 23/09/2011 - 16:50
With the long-running dispute between Basildon Council and Dale Farm residents returning to the High Court, the fight is set to continue. However, the British public is only...
Thu, 08/09/2011 - 14:18
Government should make it a top priority to put the learning of ‘employability skills’ in the National Curriculum, according our latest survey of more than 2,000 respondents...
Wed, 07/09/2011 - 14:29
Results for Opinium's latest survey looking at attitudes towards the banking sector in the lead up to Independent Commission on Banking's upcoming final recommendations...
Fri, 26/08/2011 - 15:29
Following the first show of the new series we asked what fans of the show felt about the new judges line up and who their favourite judge was...
Wed, 24/08/2011 - 13:31
With preparations for the Notting Hill Carnival underway our recent survey reveals over half (53 per cent) of Londoners believe further disturbances are likely to take place...
Thu, 18/08/2011 - 17:47
The images of burning buildings and packs of masked rioters causing havoc in some of the UK’s largest cities have horrified the country and provoked strong responses from...
Tue, 14/06/2011 - 14:23
With Andy Murray just having won Queens, the nation is fully behind supporting Britain’s number one, but according to new findings from Opinium Research, they don’t believe this...
Tue, 14/06/2011 - 09:00
Despite more ways to communicate than ever before, many Britains are feeling isolated with one in seven (15 per cent) describing themselves as lonely, suggesting that today’s way...
Thu, 12/05/2011 - 09:11
Opinium recently teamed up with the Refugee Council for a study looking at attitudes to refugees and the role Britian should take in protecting the vulnerable.
Tue, 26/04/2011 - 13:07
Have you ever wondered what makes us British? Is it working hard? Supporting the Royal Family? Getting drunk abroad? All these make up some of the attributes of what people think...
Thu, 14/04/2011 - 14:32
Four in 10 football fans would support the reintroduction of safe standing at Premier League grounds, according to new findings from Opinium Research...
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Opinium Research
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EC1M 4AY
E: info@opinium.co.uk
T: (+44) (0)20 7566 3197
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Recent Survey Results
In recent years consumers have felt the pinch as average retail prices of electr...
Research by Opinium into the possible reintroduction of museum admission fees ha...
Are scientists, communicators and policymakers too preoccupied about whether peo...
This year it seems that Britain’s determination deserted us. New research from O...
