Opinium Blog
Tue, 14/05/2013 - 14:25
Michael Marshall’s article in the New Statesman entitled, ‘The irony of the press criticising Michael Gove’s dodgy surveys’, reminds me of a famous Benjamin Disraeli quote...
Mon, 13/05/2013 - 15:03
Have you noticed how job titles have evolved over the years? In the dim and distant past which, in my decrepitude, I look back on with fondness, job titles described what...
Fri, 19/04/2013 - 11:54
Drivers of Hyperconnectivity
We live in an increasingly connected world: families live across continents yet still keep in touch, and daily communication has become fast,...
Mon, 18/03/2013 - 15:20
In a recent (March 2013) online survey, we asked a representative sample of 2,000 UK adults for their favourite shopping website. They could nominate any site, not...
Mon, 18/03/2013 - 14:17
Three months into 2013 and the post-RDR world is starting to take shape with IFAs operating in a brave new world.
Their clients have never been more empowered with numerous...
Thu, 14/03/2013 - 11:29
Have you ever wondered how many people are put off buying something online because of the high delivery charges, especially if that charge seems out of proportion to the...
Thu, 07/02/2013 - 11:56
Margin of error is a term it is common to see in the reporting of survey results. It sounds very precise; how can researchers be so sure that their results can’t be out by...
Sun, 10/06/2012 - 11:26
It's been a busy time at Opinium since I last wrote. Over the last month or so, I've steadily been getting more involved with the day to day running of our projects,...
Thu, 08/12/2011 - 11:55
Consumer spending intentions – next six months
With the annual increase in the cost of living rising to 5.2% during September, and still high at 5.0% in October, driven by...
Mon, 24/10/2011 - 11:51
Read all about it – our latest Brand Trust Monitor reveals what we really think about the national dailies.
According to Opinium’s latest Brand Trust Monitor*, we trust the...
Wed, 28/09/2011 - 11:51
Half of all consumers do not trust their energy suppliers, according to the findings of Opinium’s latest home energy Brand Trust Monitor*. Just 53% of E.ON customers said...
Tue, 19/07/2011 - 11:51
‘If I only had one day to live, I would live it in my statistics class. It would seem so much longer.’
This gem was allegedly found scrawled in the inside cover of a student...
Fri, 11/02/2011 - 11:56
The recent Hopes and Fears Snapshot Report has been quite a hit. We figured that if we could get consumers to delve into their inner hopes and fears and somehow relate that...
Tue, 01/02/2011 - 11:56
The Hopes and Fears Report provides insight into consumer spending intentions for the year ahead, allowing marketing, insight and communications professionals to plan...
Wed, 22/12/2010 - 11:56
As 2011 fast approaches, thoughts turn towards what the new year will hold. New findings from Opinium Research show what the nation believes is going to happen over the next...
Fri, 10/12/2010 - 10:57
"Statistics are worthless if the research behind them is poor quality", a competitor of Opinium recently stated in a regular column. We completely agree with him. With so...
Fri, 05/11/2010 - 10:59
A very senior figure from the digital world, speaking at Econsultancy’s recent Jump conference (‘Online & offline all joined up’) neatly summed up the difficulties facing...
Tue, 12/10/2010 - 11:04
Refreshing your brand is a key strategic decision to take in any business, and often this is positive, helpful and an improvement.
Not so for the clothes retailer Gap, who...
Thu, 30/09/2010 - 11:05
I hate website visitor surveys!
You know, the sort that appear unexpectedly in the middle of a homepage you’ve just started to browse, about as unwelcome as a ring on the...
Thu, 23/09/2010 - 11:06
Opinium Research continually looks for new ways to add value and enhance our offering to new and existing clients.
This recent round of hiring forms part of our aggressive...
Thu, 19/08/2010 - 11:09
Fovea, one of the UK’s leading independent business video and photography agencies, has partnered with Opinium Research, a leading market research consultancy, to offer...
Wed, 18/08/2010 - 11:10
After a hugely successful début as political pollsters in the 2010 UK General Election where we finished top of the online pile and were the first to predict the hung...
Wed, 11/08/2010 - 11:11
London - the PRCA today announced Opinium, a leading research provider, has joined the Association's endorsed supplier programme.
James Endersby, managing director of Opinium...
Wed, 28/07/2010 - 11:21
Apple’s press conferences are certainly different!
On the 16th July 2010 to sounds of smooth Jazz and a YouTube song, of which one of the key lyrics was “If you don’t want...
Tue, 20/07/2010 - 11:23
Opinium Research has appointed Panos Manolopoulos, the former Managing Director of YouGov, as non-executive director to assist in the strategic and commercial development of...
Mon, 19/07/2010 - 11:24
Well, it's been about a month now since I last wrote, and with summer getting underway, the outlook for Opinium appears bright as the business continues to grow. We recently...
Fri, 16/07/2010 - 11:56
Electoral Psychology Programme
Opinium's political, social and economic market research services team has been on fire recently.
Fresh from a hugely successful début...
Thu, 13/05/2010 - 11:26
At Opinium our panel of IFAs gives us and our clients the opportunity to engage with the IFA community through regular surveys and get a direct line to their views on the...
Tue, 11/05/2010 - 11:30
My MD has asked me to start blogging about my experiences as a newcomer to market research over the coming months. I hope to show recent graduates, and others just starting...
Fri, 16/04/2010 - 11:56
The new political reality is that the polls have become hyper-sensitive to issues in the press and the timing of this election is going to be absolutely crucial! For instance...
Tue, 30/03/2010 - 11:35
We're absolutely delighted to report that we've just partnered with the Daily Express newspaper to provide a voting intention poll in the run up to the 2010 General Election...
Tue, 30/03/2010 - 11:33
We've just launched a phenomenal new Brand Check tool to help our clients follow the progress of their work, be it the launching of a new brand, their latest smash hit...
Contact us
If you have a query about anything published on our website, please contact the Opinium team:
Opinium Research
24a St. John Street
London
EC1M 4AY
E: info@opinium.co.uk
T: (+44) (0)20 7566 3197
Recent Survey Results
In recent years consumers have felt the pinch as average retail prices of electr...
Research by Opinium into the possible reintroduction of museum admission fees ha...
Are scientists, communicators and policymakers too preoccupied about whether peo...
This year it seems that Britain’s determination deserted us. New research from O...
